Social media has evolved so much over the past few years. With social media marketing in Orlando being on the rise, it is important to be aware of its impact on SEO. Social media optimization can positively affect your website rankings in search engines by increasing your website’s visibility and accessibility, which will help you get more traffic.
If you are not using social media to market your business or yourself online, you should start now! But how do you optimize social media for SEO? Here are some tips:
- Share Relevant Content From Other Websites
This will drive traffic towards your site and bring backlinks that could help improve your website rankings. Sharing relevant content might sound difficult, but it is really easy with the different tools available today. Several sites allow you to grab RSS feeds from different websites that you can then post on your site or social media profiles.
- Post Regularly
Aim to post at least three times per week on your blog, Facebook page, Twitter profile, and LinkedIn profile. Posting regularly will show search engines that your site is active, which results in higher rankings. When they see constant activity for a particular website, they assume the content must be high quality; therefore, the website is of more value.
- Interlink Your Posts
This means linking one of your blog posts with another related post you have already published on your website or linking one of your social media status updates with another relevant post on your profile. This will provide your readers with more valuable content and result in a backlink for your website.
- Write Blog Posts With Keywords
Include at least one relevant keyword phrase in the title of your blog post and throughout the body of the article. If there is a popular word or phrase right now, use it as much as you can without overusing it. Make sure to write naturally, as this will provide more value for you and your readers instead of sounding like an advertisement.
- Connect With Other People
Participate on social media sites related to your interests by joining groups or participating in discussions relevant to you or your industry. It’s a great way to build relationships with potential customers and share your content with a larger audience. You can also meet people who could link to you by posting links to your website or profile on their site, commenting on their posts, and building a relationship from there.
- LinkBack
When people mention your name or website in their blog posts or social media profiles, make sure to return the favor by linking back to them. This will help spread awareness for both of you, which is great for social marketing in Orlando. If somebody shares one of your articles on Twitter, Facebook page, etc., it’s a good idea to repost it so that more people see it and gain recognition from others. For this strategy to be successful, only post the articles/links if you like them.
- Interact With Your Audience
Listen to what your clients are saying by using different social media monitoring tools available today. These tools track conversations on Twitter, Facebook, and other social networks to find out how people feel about your product/company and find out if there are any complaints. By addressing their problems or questions the right way, you could potentially turn a disgruntled client into a loyal one, resulting in repeat business and more referrals.
- Don’t Overdo It
Too much of anything is always bad; the same goes for social media marketing in Orlando. It’s not wise to share multiple posts per day because it will annoy your readers and potential customers. If they see too many updates from you, chances are they will unfollow you on the social networks where you do this. Try to limit yourself to a few times per day, and don’t forget to leave some time for interacting with your audience and potential clients.
- Create A Content Calendar
This strategy involves planning out each of your blog posts ahead of time which helps save you time and prevents you from forgetting important details such as keywords, tags, etc. Having everything up front makes it easy for you to tweak your post without worrying about anything else getting messed up in the process.
- Track Results
You can’t improve what you can’t measure. To know if any of these changes have affected your website’s ranking. Although all major search engines provide some analytics, Google Analytics is the most popular and easiest to set up. This way, you can see how many people are visiting your blog and which keywords they used when searching for something related to your site and articles.
- Give Credit Where It’s Due
When other people mention you or link to you, make sure to thank them by linking back to their website or at least mentioning them around that post. If somebody writes a blog post sharing your content on Twitter, Facebook, etc., acknowledge their effort by letting others know who originally wrote the article. If possible, include a link back to their page so more people will see it instead of being buried by other links. You can also offer them a link exchange or social media shout-out, but remember to only do this with people that have a much larger audience than you; otherwise, you will be giving yourself a major disadvantage.
- Make Sure Content Is Top-Notch
If the information on your website isn’t helpful, relevant, or accurate, then no one will come back. For your company to become recognized and gain repeat business and referrals, the articles must be of high quality, so they provide substantial food for thought. This way, those reading it will learn something new from you and appreciate the amount of work it took to put together, which could result in more sales.
- Be Consistent
If you plan on getting involved in social media marketing in Orlando, especially if it’s just for your blog, then you must stick with it. To be successful at this task, you will need to consistently post articles and interact with others via comments or forums. By staying active and publishing unique pieces of content every week, you will attract more visitors from search engines and social media channels such as Facebook, Twitter, etc.
- Provide A Call To Action In Each Post
Having a good call to action in articles is vital because when readers see it, they will know exactly what they should do next instead of wondering how they can benefit from the information provided. For this strategy to work through, the call to action must be specific and not vague, such as “Please visit our site”. Instead, it would be best to tell them exactly what they need to do by highlighting the key benefits of doing it. This way, those looking to buy from your company will know what steps to take to complete that task.
Conclusion
As you can see, many things can be done for your website to gain more exposure and increase its ranking on search engines. Although this isn’t an exhaustive list, it should give you an idea of what you need to do to dominate the market, so implement these strategies when optimizing your online presence.
