In 2021, Instagram allowed posts to be expanded and viewed like a reel. So, what are reels on Instagram, and how to use reels on Instagram to benefit business?
A reel is a collection of photos or videos that you share on your Instagram profile. That means it is a new way to create content for digital marketing. There are tonnes of benefits of using reels for real profits in business. But first, let’s look at how to create and upload a reel.
Creating An Instagram Reel
Let us first see what Instagram reels are and how to create them. Creating an Instagram reel is easy. Just follow these simple steps:
- Open the Instagram app on your phone and tap the camera icon in the top left corner.
- Select “Reels” from the menu.
- Tap the plus sign in the top right corner to create a new reel.
- Give your reel a name and tap “Create.”
- Select the photos and videos you want to include in your reel. You can choose photos and videos from your camera roll, or you can shoot new photos and videos right in the Instagram app.
- When you’re finished selecting photos and videos, tap “Next.”
- Add a title and description for your reel.
- Tap “Done” to publish your reel.
Uploading An Instagram Reel
Now let us see how to post a reel on Instagram. To upload an Instagram reel, follow these simple steps:
- Open the Instagram app on your phone and tap the camera icon in the top left corner.
- Select “Reels” from the menu.
- Tap the plus sign in the top right corner to create a new reel.
- Select the reel you want to upload and tap “Next.”
- Enter the caption for your reel and tap “Post.”
Different Ways To Use Instagram Reels For Businesses In 2021
A few of the many ways to use Instagram reels for the benefit of your business are as follows:
- Create a series of photos and videos to tell a story: If you run a travel blog or business, you could use Instagram reels to share your holiday snaps or product features with followers. Once all of the content is added to one post, your followers will be able to view them in one uninterrupted stream – just like a mini-video album.
- Share your company’s culture: If you want to give potential and current customers a behind-the-scenes look at your company, you can use Instagram reels to share footage of your team’s latest outing, office shenanigans, or product launches.
- Showcase your products and services: Businesses can use Instagram reels to create a series of photos and videos that demonstrate how their products or services work. For example, a fashion company could upload a collection of images and videos that showcase different outfits they offer so users who see them can easily purchase the items.
- Share a tutorial: If you run a business that offers tutorials or how-to guides, you can use Instagram reels to make them easier for viewers to follow. By linking a series of videos together, followers can watch the entire tutorial without pausing and reloading the video each time.
- Entertain your followers: If you want to give your followers a break from all the business-related content, you can use Instagram reels to share fun or interesting footage that has nothing to do with your company. This could be a video of your team taking part in a charity event, footage from a recent holiday, or a demonstration of your new product.
As you can see, there are several ways businesses can use reels on Instagram to engage with their target audience and make themselves more visible on social media, which will ultimately help them generate more leads. Instagram also allows you to add a location tag and a swipe-up link to your posts, which is an easy way for customers who aren’t yet familiar with your business to learn more about it.
Benefits Of Using Instagram Reels For Business In 2021
Instagram reels offer several benefits for businesses in 2021. They increase engagement, make it easier for followers to keep up with your content, make it easier for viewers to find and watch your videos, and make it easier to share your content with a wider audience. A few of the many benefits of reels are as follows:
- Increased engagement – When you post a reel on Instagram, your followers will be able to watch your video content in one uninterrupted stream instead of a series of individual posts. This can lead to increased engagement and more views for your content.
- Easier to follow – With a reel, your followers can keep up with the content you share without having to jump from post to post. They can watch your video from beginning to end and then move on if they want. Additionally, viewers will easily view a whole series of interconnected videos in one place, which is especially useful for businesses creating tutorials or episodic content.
- Easier to find – When a follower receives a notification about your new video post, they may be interested in viewing it. However, following multiple accounts can lead to an overwhelming number of notifications, which can deter followers from browsing their feed or opening the app. With reels, viewers will only receive one notification when adding multiple photos and videos to a single post. This will make it easier for followers to discover your content.
- Easier to create – Instagram allows users to create a video using photos or videos already stored on their phone rather than just taking new photos or videos with the app itself, which currently limits you to creating only 15 seconds worth of content. This will give users more freedom to create longer videos for their reel without using other video editing apps.
- Easier to share – Once an Instagram post is published, it can be shared on any social media network the user chooses. With reels, you won’t have to select which photos and videos are included in each post – they will all be in one reel. This will make it easier to share your content with a wider audience.
Conclusion
Instagram has a lot of potential for a great marketing strategy. And while some businesses are still hesitant about their social media presence, you won’t want to miss out on the massive boatloads of new users that Instagram has been gaining over the past year.
In conclusion, while it might be a little difficult to find your footing with all the new pieces available on Instagram, it’s a worthwhile investment if you want to grow your audience and see an increase in customers. And as long as you can keep up with the ever-changing algorithm and know what and how to post a reel on Instagram, you should be able to reach your target audience.
