Ultimate Spectacular Guide to Choose the Best Social Media Platforms within 5 mins!!

Social media marketing platforms have become one of the biggest portals for advertisers to target in the 21st century. It has been a fundamental shift in the audience habits that have become more and more interactive. 

In the past, the source of information was largely a one-way street, and advertisers were at the helm. TV, Radio, and newspapers talked to the audience without any way to downvote or upvote. Businesses held a monopoly on the way they wanted to be portrayed and the way the masses thought.

All that changed with Social Media and the Internet, which introduced a more two-way communication between audiences and brands. Henceforth advertising had to evolve, and so did business.

Social media platforms for business building require much more subtle work to build a following. The possibilities have exploded for a small business to stand out from the crowd while the pitfalls are ever-present.

The key to thriving in the digital arena is understanding your audience and creating authenticity. This article answers the key burning question that every entrepreneur has-

What are the best social media sites for marketing?

Let’s start with some of the biggest and well known social media marketing platforms out there-

Facebook 

The goliath of social media platforms has more than 2.91 billion active users. The chances are that if you have an internet connection, then it’s highly likely you also have a Facebook account. The sheer reach that it provides to your business is quite astonishing, and that is the key benefit. 

Here are some of the reasons why Facebook is one of the best social media sites for marketing–

• For Local Businesses- Facebook is quite a good platform because you can do targeted demographic advertising. You can create a brand page and build a loyal following in the area you serve. 
• Integration with the newsfeed- Facebook’s core homepage can be equated to the newspaper but designed around the person. Once a person follows your brand, it’s much easier to maintain visibility among the audience base.
• Wider demographic base- not every small business niche is hip and cool with the millennials. Facebook has a mix of young people with the older 65+ people for your target. Most social media businesses have a younger base which might work against your business.
• Better moderation features- Facebook has a lot of tools for you to control the way conversation happens on your page. You can control exactly who will get marketed to.

Twitter

This platform is fairly young but has taken up the marketing platform by storm. Most marketers are targeting Twitter aggressively because it is where the 18-35 demographic users are. They like the fast-paced nature of the platform, which thrives on being chaotic and being on-trend. 

Another reason why Twitter in 2021 is the best social media platform for marketing is hashtags. The incredible multiplier effect of it can take your brand’s exposure to the moon.

It’s one of the most exciting platforms, but there are some downsides to it as well-

• Not that informative- There are limits set to a tweet of 280 characters, limiting how much you can express. The limitations can be a good thing and bad for brands. It depends on the niche and how much you can handle it.
• Lack of control- The platform is recognizably toxic and can be difficult to control the conversation. Not all brands might be willing to give up control for exposure.
• Not apt for every brand- To make a trend on Twitter, you need to be bold and in your face. Many businesses might not want to change their identity to alienate their audience.  

Instagram

This is the perfect social media platform for businesses that have visual elements. 

• Do you own a restaurant? 
• A clothing brand? 
• An advertising company? 
• A toy company selling to kids

You have an opportunity to showcase the visual aspect of your brand and to personify it for the audience. The whole platform brings the idea of the show not telling in advertising and creating a brand image. You can even showcase the office culture and your work for the community to bolster the brand. 

Instagram is owned by Facebook, brings a lot of the advertiser’s tools for businesses to take advantage of. 

Reddit

Reddit as a social media platform for business is not the first thing that comes to mind. However, many businesses often underestimate the power of community engagement on the Internet.

Remember, Wall street bets a Reddit community of millions of dedicated communities nearly took down a large corporation. Please read about the case of AMC, GameStop being bolstered as a meme stock, nearly saving them from bankruptcy. 

Reddit is all about building community and if you believe that your business has the potential, go for it. They may become your business partner in future endeavors. 

If the future of marketing is a two-way street, then maybe businesses should also adopt it. 

Reddit is the best social media site for marketing using word of mouth and building brain trust for you.  

Pinterest

Like Instagram, Pinterest is another social media platform for business that is focused on visual aspects. However, unlike Instagram, the aspect of visual flair is the key to success and gaining popularity. 

You have to be willing to invest a large amount of time and effort to understand your market. 

Here are just some aspects that your content must have in the Pinterest platform-

• It must not be too promotional; otherwise, you might risk alienating the audience.
• Every piece of content should have a theme to them and fit into it.
• Work with the Visual Artist on it and create a striking art piece.
• Promote it using hashtags and networking within the site.

The best aspect of Pinterest is that once your content gets pinned, it is no longer a marketing piece, and the post is now being delivered through organic interest.  

The best social media platforms for marketing are those that take a promotion to organic content. Pinterest is a social media platform that sets itself apart as unique and original. 

Final Thoughts

You have now learned about all the best Social media marketing platforms for business and marketing. 

• The question remains how does a business use them to their advantage?
• What is the best social media site for marketing?

The answer is that there is not a particular website that is better or worse than others. 

Every social media platform has potential and something to offer to the brands. A great marketing guru is someone who identifies these qualities to use them harmoniously.  

Here’s a five-step process around selecting the best social media sites for marketing 

• Create a story around your brand first and see what it wants to say? Who is it speaking to? 
• Based on our examination of each platform, see whether the audience base is there or not.
• Hire a marketing firm and explain your vision.
• Work with them closely to execute the marketing strategy.
• Watch as your brand reaches the stars of success.

Now enough reading, It’s time for action!!