To increase your online presence, you need to present quality content to your audience wherever they are. More content for the public will result in more trust in people in your brand. So, you can use many platforms to cater your content to the public, one of which is Pinterest. Pinterest can be a powerful business tool when used correctly. So let us know how to use Pinterest for business. Here are eight strategies to help you get started.
Understand Pinterest’s Demographics
Understanding the demographics of Pinterest will help you better target your pins and boards to those who are most likely to be interested in what you have to offer.
90% of its users are women. This makes it ideal to use Pinterest in business that wants to target the female population. Since Pinterest has so many female users compared to other social media platforms, businesses should consider using it to market to women. Moreover, most Pinterest users are millennials, which is a key age group for many businesses. So, a savvy Pinterest business can exploit this information in favor of their business.
Choose The Right Pins
First, it’s essential to understand that Pinterest users are on the site to discover new content. Pins need to be fresh for them to get pinned by other users. This means that businesses should frequently update their boards with new pins or regularly repin old pins.
Also, ensure that you follow Pinterest guidelines. Pins should be clear and include high-quality photos and captions. Ensure that your pin links back to an appropriate landing page, not just the blog homepage or something similar. It’s also important for users to realize that a pin directs them to a specific website. Knowing the guidelines will allow you to create pins that follow Pinterest’s rules and therefore have a higher chance of being pinned by other users.
Create A Catchy Pin
It’s important to choose an attention-grabbing image that is not only eye-catching but also links back to the appropriate landing page while using Pinterest for business. The caption is also essential, as it will be the first thing that someone reads about your pin. Make sure to include a call-to-action and a brief description of what the reader can expect if they click on the pin.
Educate Your Followers
One of the easiest ways to engage users using Pinterest business is by educating them by providing valuable content relevant to their interests. For example, if you’re a business that sells women’s clothing, then it’s important to create boards and pins that offer styling tips, outfit ideas, and other content that is relevant to your target audience. By providing valuable content, you’re educating followers and helping to establish your business as a source of information and expertise.
Another way to educate followers is by educating your audience about how to use Pinterest to get the most out of the platform. For example, it’s helpful to create pins explaining how to use certain features or navigate the site. You can also create boards specifically designed to help followers learn more about Pinterest.
Use Hashtags
Hashtags are a great way to increase the visibility of your pins on Pinterest. By using hashtags, you can connect your pins to other related content. For example, if you’re a fashion blog, it’s helpful for users to use hashtags like #fashion_blogger or #outfit_inspiration when creating pins. Another great strategy is creating boards inspired by current events or trends. This will help you connect with other users interested in those topics.
Use Rich Pins
Rich pins are a great way to give followers more information about your pins. There are five types of rich pins: product pins, recipe pins, article pins, movie pins, and place pins. Product pins include information about the price and availability of the product, recipe pins include ingredients and cook time, article pins include a summary of the article, movie pins include cast and crew information, and place pins include location and hours of operation.
Participate In Group Boards
Group boards allow you to collaborate & work with other users to create meaningful content relevant to your followers and target audience when using Pinterest for business. Group boards are a great way to improve & boost the visibility of your pins and gain new followers. To find group boards in which you can participate, you can search Pinterest for board names, hashtags, or specific keywords. You can also use an app like Reply to discover where your existing fans are pinning content from – these users will likely be interested in following your boards as well.
Create Themed Collections Of Pins
There are several ways to create themed collections on Pinterest. One way is to create a board with all of the latest pins from your site or blog and relevant, related images that you find around the web. Another option is to create a “hub” board where you collect only one pin type, such as all infographics. Hub boards are great for surrounding your pins with imagery to help them stand out and be more readily noticed by your Pinterest followers.
Conclusion
There are several ways you can use to make your pins more visible and engaging for your Pinterest followers. Utilizing rich pins, participating in group boards, and creating themed collections are all great ways to get the most out of your Pinterest account. Pinterest is a great social media platform for brands because it can be used in different ways to build awareness and connect with current customers. Brands can use Pinterest as a visual storyteller to connect with their customers through powerful images and statistics. Visual storytelling becomes especially relevant in this digital age, where content creators are becoming more image-driven than ever before. Now that you know how to use Pinterest for business, you can try out these strategies and see which ones work best for you and your target audience.
