Instagram is one of the most popular social media platforms in the world right now. One of the great things about it is that it is entirely visual in nature and millennial.
It’s all about emotions, fuzzy feelings, and being celebratory.
Brands often struggle to be personable and approachable to the millennial crowd. They are primarily seen as faceless, elitist, snobby, and against the working class. However, You can change that by adopting Instagram marketing and putting brands out on the platform. This article goes over.
- How to market your business on Instagram?
- How to build an Instagram marketing strategy?
- Some fun Instagram marketing tips
Focus on Human Beings
The biggest draw for the Instagram crowd is often the face and attractive human beings. People are naturally attracted to people, and there is a dedicated part of the brain to analyze faces. Also, Instagram focuses on people and nature, which is why people love the platform.
When setting up an Instagram marketing strategy, put your employees smiling or put their testimonies in the photos. When you put humans in front, it will ensure that people will positively associate your brands.
Keep it colorful and warm.
Many might not know this secret Instagram marketing tip<, but warm, colorful photos trend better. The reason for this again goes back to the way people perceive and create a liking for a photo.
Warm tones consistently rate higher than cold photos, and regardless of the high-quality photos, Instagram compression makes it similar. Modern phones are built toward warmer tones with high saturation in them. The Instagram marketing strategy for your brand should include the idea of color science within them.
Use Hashtags and cool captions
Any Instagram marketing account is not ready for primetime without a solid and exciting hashtag strategy. You have to develop cool hashtags that make your brand stand out among the crowd.
The use of hashtags also gains your content more traction on the platform.
Caption writing is an integral part of how you can stand out and build an audience. There are so many brands that do caption challenges, for example, to create interest and community. Even if you get slammed in the comment section, any user engagement is good for you.
There is no bad publicity.
A great and funny caption can turn any content that is bland into being highly trended.
Be Trendy in your content
The most asked question googled by people often is how to market on Instagram? The honest answer is you don’t; instead, you let the people come to you for other content. Put out memes, funny content, and remarks on trendy content.
People will flock to see your posts, and they happen to see your product. Trend grabbing is the best way a small Instagram brand grows and gets exposure. Most people are looking for a good time, so why not sell them on it.
It makes you look cool and personable.
Instagram is the most human and fun-based platform selling banner ads that make you look like a party pooper. Look at the UI of Instagram and the content that is curated. Brand images are rarely curated on Instagram, so you might not gain traction if you stick to the traditional style.
Stay Authentic
This is not even an Instagram marketing tip but an internet brand survival tip. Be self-aware about your brand and what your marketability is on an internet platform.
If you are a bug-killing spray seller, try to be self-aware and not pander to young people. You can end up being the butt of a joke, which is a risky way to do business.
Instead, try to be authentic to your business and the audience base. If you want to be trendy, hire people who understand the internet culture, and they can help you boom.
Work With Influencers
Your Instagram marketing strategy might get a healthy boost if you work with influencers. They give your brand an air of much-needed authenticity and likeability for just a few hundred dollars.
The best part of hiring influencers or micro-influencers is that they are reasonably cheap. If you are a local or small brand, even one post can help you have a high ROI(Return of Investment).
You can either contact them directly or simply talk to an ad agency that will help you get connected.
It would be best if you kept in mind to do a background check on the people you’re working with. Try to see if they care about their followers or are just focused on money. Money-obsessed influencers are bad for business and should be best avoided.
Private your profile
This Instagram marketing tip is a bit risky, especially for brands but has proven beneficial for accounts. By being private, you can essentially create an aura of interest and fascination for people. So it is by far the best way to gain more followers on Instagram. Many pages have become big just by being private and not putting out content. If you are a new brand, then just go for it and see whether this tip works for you or not.
Build a story around your brand
The critical piece on which your whole Instagram marketing strategy depends: What is the story your brand’s trying to tell? Every part of your Instagram account should tell a piece of that larger story.
Brands need to tell something unique, fresh, and original through their account.
It should be appropriate to your brand but also make you stand out among the crowd.
Once you figure out what it is, your brand communicates visually; other aspects fit in easily.
Final Thoughts
You have now had a crash course on how to market your business on Instagram. And some helpful Instagram marketing tips that will help you build a creative account.
In theory, everything seems easy, but like building a brand, there is no overnight success. You will have to constantly experiment and learn how to develop a successful Instagram account from scratch.
Hopefully, this article will help you excel in Instagram marketing.
