Your digital marketing efforts directly get reflected in your website. If you desire to have a great website user experience then you must have a deep understanding of the problems that the users face to get the answer of your question, “how to improve their experience on your website.”
In today’s world, a website is a very influential tool. You can think of your website as a 24/7 salesman. Your website can either be a very powerful asset or a liability which is a barrier to your success, depending on how much effort you put into it and work towards improving user experience.
Presently, there have been a lot of modifications in the digital world. This can make your website appear stale and outdated. For this, you can consider redesigning your website to improve user experience. However, there are times when you might not have the capital or time to invest. This is where user experience and web development come into play.
You can create almost any kind of website with enormous user traffic, a great user experience and a substantial amount of retention. You just need to carry out a decent protocol of web development and you are good to go.
How To Improve The User Experience On A Website?
1. Research is the first and foremost thing:
When you begin designing a product, try thinking of “What is its purpose and who it is meant for?”. Here, you need to start designing your user interface. You need to have precise information about what kind of people and in what age group and profession will be using your app. You need to answer questions by yourselves like What they would want to have?, What more can you provide them with that anyone else isn’t providing? How can they make the most of your app? Discover your target audience and if you are in the same market already, survey your existing users.This helps you to improve user experience without spending huge amounts of money.
2. You need to keep your design simple and responsive:
You don’t want to involve unnecessary elements in your design. Suppose a visitor comes to your site, you would want him to take a certain action on your site. For this, he would need to scan your website. Therefore you need to assure that he can navigate throughout your website smoothly and find what he needs easily. For you to know whether the newer UI elements are working or not, you need regular feedback and ensure that you are on the right track. Try keeping the layout of your design as simple as possible, use a two or three-color scheme and sufficient white space. Use a maximum of two fonts and a different font for your logo. It is advised to use graphics that are informative, clickable and insightful. These measures help you to improve user experience.
- Set single goals for each page. For instance, the checkout page needs to have information that is intended for checkout only. This essentially includes contact information only. It would be impractical to use grooming tips on such a page. The aim here is to be specific.
- The intent of each page should be crisp and clear. It should be apparent without any sort of clarification by the user.
- Even if you have to add additional data but it is possibly unimportant, we suggest that you bring it down to the bottom of the list.
- Use eye friendly designs. Keep the right balance between the colors and contrast to have no significant effect on its readability.
3. Make the use of white space adequately:
The appropriate amounts of whitespace in your design make it more breathable and make it look polished. White adds clarity and makes your page look classical. Here are some ways that enable you to generate more white space for your page.
- You can try increasing line space for your text in the body.
- Increase white space beside the text in the body.
- Try grouping similar objects within white space.
4. Create distinct spaces for different elements for visual appeal
Creating visually impressive page layout enables you to conserve an adaptable user path and an pleasing and improved user experience. You need to make it easy for users to find out what they are searching for. Try making the navigation aspect of your app or website essentially distinct.
- Use clear-cut headlines that stand out the most and with appropriate subtitles and subheadings.
Ensure that there is a navigation tool at the top of the page, to allow users to access all the vital parts of the page using a single click.
Try placing the search bar with the glass icon on the upper right corner of your page.
Make your call to action button distinct and accessible. Call to action buttons are a concise explanation of their function.
5. Customer feedback is extremely important
You need to be aware of what your users and customers think about your product. This gives you an opportunity to make your product better and also improve user experience. This is a strategy every business and successful marketer follows. Try asking questions like:
- What should you do according to them to enhance your performance?
What additional features would they like to see in their future developments?
Were their expectations met and if not, how can we improve?
You need to gather these outcomes and then accordingly evaluate them. This is a precise way to know what your users want and how much improvement you need. Listening to the audience you cater, improves your UX design a lot.
In a nutshell, a well-designed user experience is all about directing your users towards data that they require, along with eliminating whatever’s barring them from doing so. An appropriate UX design works wonders for both your users and your platform. Making our interfaces more discoverable will improve the user experience, content and characteristics which ultimately the users will utilize.
The tips described in this blog can for sure, help you discover the fundamental elements that will connect you with your target audience, thus making it useful for both you and your users to interact.