Types Of Digital Marketing

Digital marketing has proven to be pivotal for the success of any business. A marketing strategy of any business is incomplete if digital marketing is not included in it. It allows the companies to send tailor-made messages to a specific audience and target vital prospects directly. Digital marketing includes a wide range of tactics and technologies to reach consumers online. There are many types of digital marketing at your disposal to leverage your brand presence and its presence online. By getting engaged with your audience on multiple channels will help you build a well-rounded strategy that will yield the best possible results. 

But questions like what are the ways of digital marketing that you can use or which method is most suitable for you may be holding you back. So, here are a few most effective categories you can use to pull in the best results for your business:

Content Marketing

Content marketing refers to sharing “content” via blogs, email, infographics, ebooks, videos, quizzes, templates, etc., to increase your brand awareness. The ultimate goal is to prompt the reader to take action in line to become your customer. The action may include a request for more information, subscribing to emails, or making a purchase. The content should be informative for the customer as today’s customer needs a lot of information on how to resolve their issues or satisfy their needs and desires. If your brand feeds them with high-quality content, you’ll win their confidence. They’ll consider you when they decide to finally make a purchase.

Content marketing is funnel-oriented, which determines the type of content you should make. For example, the content for the top level of the funnel is more generic, like complete guides. Going down the funnel, the content becomes more specific, which includes adding demonstrations and testimonials.  If you are looking for quality content writing services then you should follow these tips for choosing the ideal content writing services.

Search Engine Optimization (SEO)

After launching your website and creating your content, you need to make sure that people find it. SEO accomplishes that task by improving the rank of your content on the top positions of the search engines and ultimately improving the traffic on your website. As per the search engine journal, 91.5% of the web traffic generated is for the sites that appear on google’s first page. 32.5% of the traffic gathered is from the first Google organic search, and 51% of website traffic comes from it. Therefore, it is the organic traffic you need to generate via high-quality content. To improve the SEO, in general, you need to mind the following:

• Content indexing allow the search engines to read your content.
• Good link structure will allow the search engines to “crawl” your site structure to find the content on your site readily.
• Keywords and keyword targeting by properly deploying the keywords (search terms) you want your site to be searched for.

Social Media Marketing (SMM)

In SMM, you use social media to promote your brand. Here you’ll publish your content on social media or create ads to reach your targeted audience. You can do it organically or via paid ads, or both.

The main advantage of this digital marketing category is that it gives you a better interaction potential to get closer to your audience. SMM will provide you with the required validation from your audience. Moreover, it helps you in keeping them updated and monitored. Social Media plays a very important role in the branding of any business. 

Paid Advertising

You can publish paid ads on social media and search engines. The paid ads in search engines appear at the top of SERP but with the “Ad” favicon to let the user know.

There are various models for this type of digital marketing, such as:

• Pay-per-click: you bid for a keyword in the auction and buy clicks on your ad.
• Cost-per-mile: it is beneficial when you’re working with a short-tail keyword.

Email Marketing

Email marketing is an effective inbound marketing strategy where you send your audience emails with relevant and updated content for self-promotion. 

Mobile Marketing

Mobile marketing is the way to reach your customers immediately, anywhere, anytime, and stay with them all the time. Some ways to accomplish it are:

• Create an app and send push notifications when you wish to interact with your audience.
• Use instant messenger marketing to speak with them directly.
• Offer products/services by geolocalization to target them where they are.
• Use mobile content to hold your audience’s attention via content such as videos that they can see anywhere.

Video Marketing

Video is the content that’s consumed the most and brings the most favorable results. As per Think With Google, approximately two bn people per month are looking for something on YouTube. Entertainment, news, tutorials, or educational; content is an opportunity to reach out better.

Video marketing strategies bring results throughout the marketing funnel like blogs and emails. 80% of people use search engines or videos to learn about the products, while 55% of consumers do it before making a purchase.

Influence Marketing

Digital influences are specialists in their areas with a huge audience interested in whatever they have to say. Influences can create specific content for your brand’s promotion. In addition, they can conduct public tests of your products to demonstrate the results of your product/service. Their reviews can be negative or positive, but taking that risk, the loyalty of their followers can fetch you, new clients. 

Apart from these, there are numerous other types of digital marketing for you to choose from. For example, there’s virtual reality marketing where you give your audience an immersive experience of your brand’s a product/service. Or, in audio marketing, you can use podcasts on the radio or other mediums. While viral marketing can be applied by using viral posts/videos to promote your brand. There are so many digital marketing categories at your disposal, and each promises to grow your lead base and result in a sale. Provided, the strategy is devised and implemented well. Moreover, multiple marketing analytics tools are available to see how your digital marketing strategy performs, and you can adjust it accordingly. To improve your sales even better, you should use a combination of these digital marketing methods as per your requirement.