Top Tips & Techniques for SEO Content Writing

As we all know, today, we have rightfully shifted to the digital era. And the more we are inclining into it, the art of SEO and content are no more strangers to us. We indeed know that we have to keep both the SEO and content go hand-in-hand to make our content outshine the search engine rankings. 

According to a report, 75% of companies hire writers with good SEO knowledge. Now, if you’re a beginner, this statistic can give you an overall idea of the importance of learning SEO content writing tips.

Keeping in mind the importance, few interesting SEO content writing tips for beginners are elaborated below.

The heavily loaded place for content with the exponential rise in the demand side has given importance to a lot of freelancers who want to try their luck with content writing.

This being said, better all of them learn the perfect blend of SEO in the content before starting as content without rightfully done SEO is nothing but another one in those thousands side-lined by Google.

The content writing tips for your help are listed below: 

1. Research, research and research

The concept of SEO visibility on google is the primary focus of each company as it helps them to boost their brand awareness and visibility. But for a beginner to work according to the SEO guidelines might seem difficult, yet not impossible. So, in the series of SEO tips for beginners, the first one is a complete research about the topic, the audience, the techniques, everything.

As per a report, 20-30% of the traffic bounces back from the page because of not finding any relevant and appealing topic. And that is because you don’t do proper research about the market, audience, your product, and most importantly, the question you are solving for your target audience.

2. Examine your target audience carefully

In the list of a few SEO tips for beginners, the second in the row is, “examine your target audience carefully.”

You know what, unless you carefully examine whom you are writing the content for, no matter how much effort you put in, how carefully you do your SEO, everything will go in vain. For example, if you’re writing about healthcare, someone interested in skincare products can’t be your reader, and thus, they won’t read your blog even though it’s based on SEO. This is why the target audience should come before any other thing.

3. Outline

An outline has a massive impact on the structure and execution of your entire write-up. If you are a beginner, the best SEO content writing tip for you is not to forget outlining as per your understanding. Don’t skip this step in the race of matching the search engine algorithms. To put it clearly, an outline will help you understand the further structure, addition and subtraction needed in your content. And will help you naturally bring the keywords as well.

4. Develop an effective heading

Someone has said, “the first impression is the last impression.” This is exactly true. When you’re developing content, you always try to make the heading effective and keep it short. There’s a trend that seems that an effective headline mostly grabs the attention of readers and creates curiosity amongst them to read the entire article or blog. These according to many are the basic SEO tips for beginners.

5. Put the keywords in the right density

Always focus on the keywords density. Your blog or article should be enriched with keywords in the right amount. No less, no more. Most of the well-written articles couldn’t make an up-to-the search engine only because of the lack of, or overuse of, right keywords.

You can take the help of applications like uber Suggest, Growth Bar, SEMrush, etc.

All these apps can be used by both a beginner and an experienced content writer to prepare effective content writing. 

6. Avoid Keyword stuffing

When adding keywords to make your article or blog SEO friendly, better you learn to differentiate between “keywords stuffing” and “keywords adding.” Your keywords should fit naturally into the entire article or blog. Keywords stuffing could result in heavy penalties. And will put down the entire blog as well.

7. Improve links

You won’t find this in many of the articles or blogs as SEO content writing tips for beginners but it too has its importance.  “Addition of links” into your blog is equally important to that of others. This is needed to enhance the authenticity of the information you’re providing in your article or blog and will make it more crispy and engaging for the audience to go through. 

In the links section, you can use it in two ways: 

• External link: These are used as supportive links which substantiate any claim or data you are showcasing in your content. 
• Internal link: These links are used as links that will redirect the page to your website or anything you are promoting throughout your content.

8. Add more data and statistics

Since the introduction of SEO techniques to build traffic, we have come a long way. But the concept of adding data and statistics in the blog to make it more clear is still there as it was. It is considered as a potential factor for beginners in the list of SEO content writing tips. If you add certain data and statistics to your content, you’ll see a rise in its vitality as well as quality. This will bring uniqueness to your content down the line. 

Lastly, beginners should understand that SEO and content can’t be separated. They both are important. And more than that, the knowledge of performing the SEO techniques rightfully is!