The Best Social Media Management Tools To Get You Started In 2021 (For Free)

Social media management tools are some of the essential tools in the arsenal of a marketer. Without these handy little tools, how could one manage many posts across different social media chains? They help make life easier and more comfortable so that the focus is always on the content, messaging.

However, not everyone is wealthy or making enough when starting to pay expensive premium fees. This is why everyone needs free social media management tools to help them get started. 

This article will go over some of the best free social media management tools available in the market. 

They can be the perfect starting point to grow and showcase your skills as a savvy marketer quickly.

Thryv – This free social media management software is one of the best CRM (Customer Relations Manager) Tool in the market. It’s designed keeping in mind the marketing as well as the business needs of the advertisers. 

Thryv is a one-stop solution designed to ensure first contact with a client to the final billing of everything taken care of. Its cloud-based nature enables collaborations within the company and synchronizes activities for all employees. 

You can bring the clients to work alongside the business-building campaigns and monitor the activity.

Marketers can now focus on managing various social media channels and automating business activities.

You can also connect the CRM tool with third-party applications like Google, Yelp, Slack, and even work with Mail Chimp. They are also available with mobile apps like IOS and Android for keeping track of the activities on the go.

Thryv is one of the best free social media management tools because it keeps you thriving in your marketing business. 

TweetDeck – This is one of the most popular free social media management applications for Twitter. The all-inclusive tool helps you manage and run limitless accounts in Twitterverse. 

You can operate every one of the persons or brand accounts you manage from a simple dashboard. You can get all your Twitter notifications, Direct messages from the different accounts in one source. 

Set your social media goals by creating a comprehensive schedule of posts for the future calendar.

TweetDeck is one of the best free social media management tools in the market.

Canva – One of the best free social media management design tools in the market. Canva has made visual storytelling and flashy colors in trend because of a wide variety of templates. As a social media marketer, it isn’t easy to get a graphic designer in contact on the go. 

Sometimes the managers have to draw, and that’s where Canva comes to be truly handy. The app is so simple that a small child of age-5 can use it but also reasonably robust. No need to pay the expensive Adobe software cost when Canva can help you get something professional for free!

You can immediately pick out one of the 8000 templates and create a social media post in 5 mins. If you want to go custom, that is also available, and create a full-fledged post in 30 mins.

The tool is available in both Android, IOS, and Desktop.

Hootsuite – If you are an upcoming social media marketing company in need of collaborative free social media management software- Hootsuite is for you. It is one of the most popular social media management tools for scheduling social media posts for free.

You work as a team with each other and put together meetings on the latest social media activity. It can be a fantastic tool for marketers working from home managing customers’ reactions.

This is essential software that you can then further down the line upgrade to a premium plan.  

Over – This free social media management software for visual posts promises to push your brand over the moon. In recent times the marketers are now having to deal more and more with the stories functionality. 

The challenge with these is that brands demand 10 or 20 stories in a single day, which will probably vanish. 

Managing them can be a bit of pain which is why Over was born. This free social media management software aims to enable you to ease the design content cycle. 

Over provides you with just a lot of templates and pre-designed templates for the drag-drop experience. Further, add any cool animation required on the go to enhance the posts further.

Beyond just the story’s content, you can then reuse, recycle content across the chain for Pinterest, websites, etc. 

Over is one of the best free social media management tools because it just ensures you’re over with a post quickly.

Adobe Spark – Adobe Spark is surprisingly a free social media management software from one of the most premium software companies. The goal of spark is to spark your content by creating some gorgeous, high-quality ads. Spark itself has other tools that help you get your workflow in order by having-

• Adobe Spark Post 
• Adobe Spark Video.

They allow social media managers to create video assets on the fly and manage them across the chain. They help create ads that are vertical and horizontal for different social media platforms. Another way Adobe Spark flies is in building short-form content for various brands.

They also use their expertise in photography to showcase beautiful gorgeous photos in video form.

One of the best free social media management tools for content production and live promotional events.

ContentCal – This tool is widely considered one of the best for collaboration and best free schedule social media posts.

ContentCal is an excellent tool for extensive organizational uses in large marketing companies or small companies where bandwidth is high. They work across more than 2000 applications ensuring that all your social media needs are covered.

All the marketers can share their ideas and keep track of the calendar month or year of content. You can even use this software to send and monitor client briefs, ensuring everything is in order. 

Discuss and track the analytics of the brand accounts.

Content cal is perfect to create confidence among the clients. The clients can see-

• The mentions of their company and brand across social media
• See the messages they are receiving and the comments 
• Sense the buzz and excitement that the content is generating
• Monitor the new content being developed daily
• Create a content plan and ask for client approvals.

Create projects in the Content Cal where many people can come together and collaborate with one another.   

Final Thoughts  

You have now learned about all the best free social media management tools and how you can schedule social media posts for free. As a freelance marketer or a new marketing company manager, you will find them helpful. 

It is important to note that free tools are great to get your footing, but the real benefit is going pro. Free software is helpful to a certain extent, but afterward, it can become detrimental to your growth. Earn the help and then re-invest in improving yourself by getting more advanced features.

In 2021 starting as a marketer is relatively easy and convenient if you have the right tools.