When creating a content marketing strategy, it’s essential to keep your target audience in mind. What are their interests? What problems do they need to be solved? Once you know the answers to these questions, you can start creating content that addresses their needs.
When you create content, it has to be quality content and address and target your audience the right way. There are multiple content marketing types you can use to help your business grow.
10 Content Marketing Types To Help Your Business Grow
Ten types of content marketing are as follows:
Blog
You can use blog posts to share your expertise, answer your readers’ questions, and provide them with helpful tips.
Benefits of blog posts
Blog posts provide readers with rich insights into topics relevant to your industry, helping them achieve their goals faster than they would be doing the work on their own. This type of content marketing benefits companies because it builds trust, generates leads, increases brand awareness, and drives website traffic.
Infographics
Use infographics to represent data in an easy-to-understand manner visually. Infographics are perfect for presenting complex topics that may not be on top of mind for your audience.
Benefits of infographics
Infographics visually convey complex topics that are easier for readers to digest than traditional forms of content like blog posts or white papers. It’s important to note that infographics require more time than other types of content since they’re often created by hand or through design tools like Canva.org. However, this extra effort delivers big dividends for your business because infographics are widely shared on social media platforms like Pinterest and Tumblr (which can lead to significant exposure).
Podcasts
Write podcast scripts that will encourage listeners to take action, whether downloading a white paper or visiting your website to learn more about your products/services.
Benefits of podcasts
Podcast scripts offer listeners an entertaining way to stay up-to-date with industry news and learn about the latest products/services from your company. As with blog posts, podcast scripts should offer valuable insights and encourage listeners to take action.
Videos
Create video scripts that go along with videos you’ve already created or ones you plan on creating in the future. This type of content for marketing provides value by reinforcing what was said in the video and making it searchable for those who want to learn more.
Benefits of video content
Video scripts help businesses reach a wider audience by providing potential customers with a valuable resource to watch and share on social media platforms like YouTube and Facebook. Additionally, video scripts make it easy for businesses to rank in search engine results pages (SERPs) because Google gives preference to videos that have been properly optimized for SEO.
eBooks
Produce ebooks that offer readers in-depth information on a topic related to your business. Ebooks are perfect for those who want to learn more about a subject, and they can be used as a lead generation tool.
Benefits of eBooks
eBooks are an excellent way to introduce new products/services to potential customers while also demonstrating your authority on the topic at hand. Ebooks are usually between 10-25 pages long, making them the perfect length for those who want to learn more about a topic.
White Papers
Publish white papers that dive deep into a specific topic and provide solutions to your audience’s experience. White papers are often used to introduce new products/services to potential customers.
Benefits of white papers/ case studies
White papers are often used to introduce new products/services to potential customers. Still, they can also help companies build their brand by demonstrating their authority on specific subjects. White papers are long-form types of content in digital marketing (usually around 5,000-10,000 words), making them perfect for those who want in-depth information on a particular subject.
Social media content
Share photos on social media platforms like Instagram and Pinterest to help you build an audience of potential customers.
Benefits of social media content
Photos on social media platforms like Instagram and Pinterest help businesses build an audience of potential customers by providing them with beautiful visuals that are interesting and engaging.
Content for third party website
Draft articles for publication on third-party websites and include a link back to your website or blog post. This type of content in digital marketing provides a great way to gain exposure to a new audience.
Benefits of creating third-party website content
Articles published on third-party websites help businesses reach a new audience by exposing them to potential customers who may not have heard of your company before. When drafting articles for publication on third-party websites, it’s essential to ensure that the content is high-quality and provides value to readers.
Screencasts
Record screencasts that showcase how to use your products/services in a step-by-step manner. Not only will this type of content helps potential customers learn more about what you have to offer, but it will also be helpful for those who are interested in building their online presence.
Benefits of creating screencasts
Screencasts are a great way to show potential customers how your products/services work in a step-by-step manner. This type of content is helpful for those interested in learning more about what you have to offer, but businesses can also use it as a training tool for their employees.
Webinars
Host webinars where experts discuss topics of interest and answer questions related to the topic at hand. This type of content marketing helps generate leads and demonstrate your expertise on specific subjects related to your business.
Benefits of webinars
Webinars allow businesses to reach out to potential customers and experts alike by providing valuable information on specific subjects related to their industry. Additionally, webinars provide businesses with an opportunity to generate leads and increase brand awareness.
Now that you know the 10 major types of content for marketing along with their benefits, it’s time to start creating content that will help your business reach its goals. Don’t be afraid to experiment with different types of content until you find those that work best for you. Remember always to provide value to your readers and encourage them to take action.
Conclusion
Now that you know about the ten types of content marketing, it’s time to put them into action and see how they can help your business grow! Each type of content has its own unique set of benefits, so choose the ones that will resonate most with your audience.
